A question I'm often asked:
"What led you to Executive Coaching?"
My response:

"Well, if you really want to know, sit back and relax because I have few stories to share."

In all the stories below, you'll find there's a through-line that reinforces two of my strongly-held beliefs:

Click to reveal Belief #1

Click to reveal Belief #2

The through-line is this...

I am blessed with an inherent ability to be keenly aware of the thoughts, emotions, feelings & behaviors of others as well as a natural obsession for seeking to understand the source of those thoughts, emotions, feelings, and behaviors.


In the 40-some years I've been on this earth, I've also been blessed with wonderful life lessons that have powerfully nurtured this inherent ability and obsession. Those life lessons are below.

The life lessons shared below demonstrate how it was both NATURE and NURTURE that led me to Executive Coaching.

These lessons also played a significant role in the development of my CORE VALUES - the values upon which I live and experience life everyday. They serve as the foundation for my business, as well.

Coaching others and helping them self-actualize is what I was built for - nature encoded it in my DNA. It's what I was meant to do and I can't imagine doing anything else. I'm in my element and loving every day of it.

It is both meaningful and satisfying for me and I believe THAT is what we all should all pursuing - meaningfulness and satisfaction in both our personal and professional lives...and I get both when I have the opportunity to help others pursue it.
Life Lessons That Fueled My Mission To Help Business Professionals Move Forward... 
...forward in their careers and forward in their organizations so that they ultimately achieve their vision for a satisfying and meaningful life.
at age 4 i learned that our ability to influence others goes way beyond our words
it was my father who first noticed my superpower
failing is a part of life

get used to it now and learn how to make the bounce
become mentally tough 

. . . to manage the bullies who aren't equipped to deal with your success
business is built on relationships
It is critical that we understand and appreciate the behavioral style of others and adjust our approach to communicate more effectively with them
this happened after I was told. . .

"you don't look like them. They look like businesswomen and you look like a college student"
a disheartening experience in Pharmaceutical sales further strengthened my passion for helping business professionals better cultivate mutually beneficial relationships
the tipping point in 2009

how it all came to be
what it is today!
Let's Connect!
starla@starlawest.com   |   1-317-615-0758
55 Monument Circle, Suite 726
Indianapolis, IN 46204
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