Andrew Luck is willing to risk millions of dollars to pursue a more meaningful and satisfying life. What are YOU willing to risk to do the same?

Someone asked last night what I did for a living.

Without hesitation, I replied...
"I help people make the tough decisions in life that can be career and life-altering. Decisions like the one Andrew Luck just made - based solely on what makes life satisfying and meaningful FOR THEM and not on what the rest of the world thinks should be important."

Harvard did a 75-year study on fulfillment. They wanted to understand the themes for people who were most fulfilled in life. One of those themes is that they faced (head-on) the big and difficult questions in life.

If that's the case, then why doesn't everyone tackle the big and difficult questions in life…especially when living a satisfying and meaningful life is on the line?

The explanation is rather simple…humans are naturally inclined to maintain consistency and avoid losses, and sadly, this can often get in our way of reaching our greatest potential.
Commitment & Consistency
the need for subsequent behavior to justify previous decisions & commitments

Humans have a nearly obsessive desire to be - and to appear - consistent with what they've already done or decided.

Once we make a commitment, the need for consistency will cause us to think and behave in ways (sometimes irrational ways) that justify our previous decisions and behavior.

This bias toward ongoing commitment can then cause us to fall victim to the sunk cost fallacy - continuing a behavior or endeavor as a result of previously invested resources (time, money or effort) even though the behavior or endeavor may not make sense or serve us well anymore.
Loss Aversion
losses loom larger than gains

In the world of social psychology, it is believed that the pain of losing is psychologically twice as powerful as the pleasure of gaining.

Because of this, people are more willing to take risks to avoid a loss than to acquire an equivalent gain.
Time and time again, I watch incredibly talented people with unlimited potential fall victim to this. Fortunately, Andrew Luck did not.
Andrew's commitment to play in the NFL and the sunk costs associated with it did not hold him back from making the decision to pursue a path in life that will be intellectually more stimulating for him and will likely allow him to have far greater impact in the world than if he were to remain in the NFL. Who knows! It's difficult to predict with 100% certainty but THAT is a RISK he is willing to take.
Andrew could have chosen to stay in the NFL and avoid the painful loss of millions of dollars in income - which he may or may never replace depending on the path he takes.

But again..who knows! It is the RISK he is willing to take for the POTENTIAL GAIN of enjoying a career path that will likely be much more meaningful and satisfying for him long-term.
Being a slave to money and convincing yourself you must chase it is a choice.

Right now is a perfect time to inspect your decision-making.


Are you allowing prior decisions & commitments and your need to stay consistent with them as well as any sunk costs to drive you down a path that is no longer important to you or in alignment with your goals and vision for life?

Are you allowing an overstated or irrational aversion to loss hold you back from authentically self-authoring a life that will allow you be more, do more, and have more of what is truly meaningful for you?


If so, how have you been complicit in engaging in this behavior - either consciously or subconsciously? What thought processes or internal dialogue have elicited this behavior?


What's your reaction to this and how do you feel about? What do you ultimately want for yourself? How would you think and behave differently if this is what you truly wanted? 

Ponder on that, my friends, and let me know what questions you have. Tweet me, or shoot me a message on Facebook or LinkedIn.

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August 28, 2019
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