Build Your
Executive Presence
Is it time you commanded control of your life & career and started calling the shots?

"A deep level of awareness creates the foundation for authentic and unwavering confidence upon which you can build and own your value. Know thyself. Know thy value. Own it!"


Starla West
Hey there! Thanks for stopping by. 

So who am I? Well...for starters, I'm a second-generation woman entrepreneur who brings valuable insight and experience to the company I founded, Starla West International – a Business Leadership and Executive Coaching Firm. 

Armed with the insight gained from two decades in the corporate world, I launched my business in 2009 to help business professionals reach their highest level of interpersonal and leadership effectiveness by building their executive presence and breaking through to the authoritative place they need and want to be.

As an executive coach, keynote speaker and expert trainer, my expertise transcends a variety of industries such as health care, manufacturing, legal, and the not-for-profit sector to empower decision-makers with the right tools and resources to achieve their highest level of executive performance.

My passion for helping clients continually improve shines through techniques that combine both hard and soft skills so leaders can better manage relationships, lead others more effectively, and communicate their value.  My clients learn to make better decisions, achieve superior results, and become more visible and promotable.

4 Ways We Can Get Started

Book a FREE Coaching Session
Download Free Resources

Decision Making Mind Map

Several clients have been faced with career-path altering/life-changing decisions so I created a mind map to help them make these pivotal decisions quickly and easily so that they can move on and take action without getting bogged down with analysis paralysis.

Guide: Five Methods for Team Decision Making

After observing several of my clients' teams struggle to make decisions, I noticed they weren't deciding HOW to decide and therefore, they weren't making it clear at the outset how the team's decision would be made. To assist them with this, I created a document called Five Methods for Team Decision Making.

Guide: Navigating the Expectations, Fears, and Trust of Others

To better manage your relationships, it is incredibly important that you know how to identify the expectations and fears of others and the best approach for building trust with them. An awareness and understanding of this critical information will better inform your decision making as to how you choose to communicate and interact.

Exercise & Worksheets: Enhancing Emotional Clarity and Self-Regulation

During the global pandemic caused by the outbreak of the Coronavirus, I created these worksheets to help my clients explore their vulnerabilities to deepen their self-awareness. In doing so, I knew they would experience exponential growth and rise up even stronger than what they were prior to the global pandemic trying to take them down.

Exercise & Worksheets: Strengthening Your Resilience

Each year, I host a 2½-day mid-year retreat for my Executive Women's Peer Advisory Forum where our executive ladies...
  • recalibrate their annual personal & professional goals, and
  • tighten up their strategies & tactical plans for achieving them.
Fun activities and reflective exercises are always planned (You can check out the agenda for our 2020 mid-year retreat here.)

Given that 2020 will certainly be a year to remember, I designed an exercise to help our executive women strengthen their resilience by leveraging their real-life responses to the events of 2020.

I'm happy to share that exercise with you. Download it for free now.
Expertly Designed Coaching & Training to help you...
Strengthen Your Confidence & Bolster Your Courage
Enhance Your Self-Awareness & Improve Your Self-Management
Become More Influential & Persuasive
Better Manage Relationships & Lead More Effectively
Improve Your
Visibility
Communicate Your Value & Become More Promotable
Navigate Life's Opportunities, Challenges & Important Decisions with Ease
Enjoy a More Satisfying & Rewarding Career




Starla intuitively knows when to listen, when to encourage, and when to push.

"Starla embraces what it truly means to be a coach.  She recognizes her clients' full potential and intuitively knows when to listen, when to encourage and when to push. Starla has been an invaluable teacher and supporter to me and my teams as we have worked through difficult but necessary changes in business practices and communication dynamics. With Starla as the navigator, we've emerged better able to take advantage of business opportunities and achieve success."

ERIN  //  Executive Vice-President & General Counsel

Starla has truly helped me become a more effective communicator, leader and the very best version of myself.

"Benefiting from an executive coaching experience with Starla has been a career highlight for which I take great pride. Developing a heightened level of emotional intelligence and situational awareness built upon a better understanding of my values and natural tendencies has translated into immense personal and professional growth. Starla has truly helped me become a more effective communicator, leader and the very best version of myself."

BRAD  //  Sales Manager

I'm often accused of giving too much away for free.

Here's how I do it if you want to get in on all the free stuff!


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Boost Your Emotional Intelligence & Maturity
Here are a few posts you can peruse right now that provide practical strategies for commanding control of your life and career in ways that put you in the driver's seat and calling the shots!

It was Starla’s expertise and direct approach as our trusted advisor that made the most impact.

"Starla is a great thought-partner for getting to the root cause of business challenges and then identifying which training, coaching, and/or consulting resources are needed to result in positive, transformational change. Various tools were used – training, coaching, assessments, etc. - but it was Starla’s expertise and direct approach as our trusted advisor that made the most impact."

MARY BETH  //  Chief Executive Officer

Starla made sure she fully understood the fundamentals of our business.

"Our work with Starla focused on the improvement of our business relationships with some of our most important clients. She made sure she fully understood the fundamentals of our business as well as our client's core values and primary objectives. Starla is a pleasure to work with. She is always professional and highly engaged, and exudes a positivity that translates to group settings both large and small."

MATT  //  Director of Client Relations

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